The BH Cosmetics 28 Neutral Palette has to be one of my favs! I use this all the time - Its one of my go-to products and one that I would refer to everyone! It is probably one of the most talked about (and affordable) palettes amongst makeup junkies. This is a great alternative for the Urban Decay Naked palettes. Its around $20 for 28 neutral shades with a mix of different finishes - some matte, some shimmery (Urban Decay Naked Palettes are $50 and contain less shadows). The color pay off and pigmentation of these shadows rivals MAC - In fact every shade is a dupe of a MAC shade. This palette is also ideal for those that are just getting into makeup and are afraid of bright, bold colors and want to start with shadows that will work on every skintone. With the mix of light, medium, dark and darker shades, the number of looks you can create is really endless. Its perfect for starting with a basic daytime eye and then turning it into a night look!